Concept card design for
BSI Business Debit
Service
Card Design, Conceptualisation
Brief
Visa is excited to present a new opportunity from BSI Indonesia to conceptualize a card design for their new launch: BSI Visa Business Debit Card.
BSI planned to launch its Business Debit for small business customers pay quickly and easily for items directly from their account and to track and manage their business expenses.
In total, there were:
concept ideas proposed
cards designed
iterations in total
materials explorations
final card design
Using the foundation of BSI’s brand mark, the star, as the five pillars of Islam and five principles of Pancasila to represent unification among business owners, operators, and developers.
The BSI Business Debit was green lit for launch and handed off to the card production team.
BSI loved the thinking and design direction behind the Visa Business Debit card and have expressed their interest in engaging again to revamp their top-tier Prioritas and Private cards.
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