Hello, Cheryl here. I am driven by storytelling and the value of process, with a mission to design solutions that balance user experience and business impact.
With over 5 years of experience, I've partnered with clients across banking, fintech, retail, F&B, and publishing to launch disruptive designs and services, while also supporting the growth of their teams.
On hot days, you’ll find me taking walks, with a kopi siew dai peng in hand.
What I'm recognised for
User Experience
Visual Storytelling
Design Strategy
Art Direction
Product Design
Brand Identity
Conceptualisation
Project Management
Download CV
